Hugh Whitehead is a Partner at Foster + Partners and the founder of their Specialist Modelling Group (SMG), established in 1997. As a pioneer in parametric modeling and digital technologies in architecture, he leads project-driven research focusing on complex geometry, environmental simulation, and bespoke CAD tool development. His group has contributed to over 100 high-profile projects, including the Swiss Re Headquarters (The Gherkin) and London City Hall.